Digital Marketing Executive

01 December 20212021-12-01
x
LinkedIn ShareShare

Job Title:                      Digital Marketing Executive

Reporting To:               Senior Marketing Manager

Salary:                          £30,000 - £33,000p.a.

Mobility:                      Based Taunton with hybrid working and occasion travel to other company locations is required

                                                                                                                      

Our lovely client who has an office in Taunton is seeking a digital marketing executive to  help develop, drive and deliver an integrated and effective digital and corporate marketing strategy

Main Responsibilities

  • Create and manage the Corporate and Brand website platforms to support corporate strategy. This to include participating effectively as a member of the SKOO and Kebo project teams in whatever capacity is required.
  • Complete and maintain corporate identity guidelines and templates.
  • Create and manage comprehensive brand sites on the Kentico platform as required using a mix of copy, illustration, photography and video as appropriate. Include practical ‘how to’ information.
  • Write marketing copy for corporate and allocated brand websites, optimised for SEO. Maintain activity on those websites, analyse web traffic and produce monthly reports.
  • Create and implement web and paper PR communication as necessary
  • Create and maintain appropriate social networking channels to support online marketing campaigns for allocated brands.
  • Supply materials to the SKOO database as required e.g. product information and photography.
  • Support ECOM sales team and customers with appropriate marketing meeting to help drive sales of allocated brands online.
  • Develop online catalogue and user-friendly interface for customers to download digital assets such as product information, photography, dimensions etc.
  • Seek out and propose opportunities for effective online marketing campaigns that will increase awareness of the corporation and brands as well as increasing the distribution and sell through of products.
  • Attend sales meetings, conferences, product launches, project team meetings and conference calls as required.
  • Participate effectively with all colleagues in the marketing and development & sourcing teams, assisting with the creation of brand/expenditure plan, sharing knowledge, assisting with brands, new product development and associated tasks as required by the business and considering the resources and knowledge base available to meet necessary deadlines.
  • Participate effectively in cross functional teams as required by the business. Champion specific projects which cross all brands as appropriate.
  • Undertake any other tasks as required from time to time.

 

 

Measures of Performance

 

  • Alignment with the company Values and Customer Service Competencies
  • Quality of web design and other digital marketing material
  • Quality of hard copy materials
  • Quality of ECOM representation of the company’s brands.
  • Accuracy, timeliness and quality of results reporting
  • Achievement of Quarterly Priorities and KPIs

 

Standards

 

  • To take an enthusiastic, pro-active approach to the job, identifying and recommending better, more cost-effective ways of approaching tasks and/or achieving individual and departmental objectives
  • To take responsibility for developing personal knowledge and skill base, in particular a comprehensive knowledge of the company’s product range, departmental procedures, Kentico, SKOO, Prelude and Microsoft Office Suite
  • To communicate effectively with customers and colleagues at all levels, via all mediums
  • To be an effective member of the departmental team, maintaining a flexible approach to each working day
  • To maintain a cheerful and positive mind-set at all times
  • To complete allocated tasks to the required standards with a minimum of supervision
  • To maintain confidentiality of Company and customer information at all times
  • To maintain excellent timekeeping and attendance
  • To maintain a smart appearance