Job Title:                      Digital Marketing Executive

Reporting To:               Senior Marketing Manager

Salary:                          £30,000 - £33,000p.a.

Mobility:                      Based Taunton with hybrid working and occasion travel to other company locations is required

Our lovely client who has an office in Taunton is seeking a digital marketing executive to  help develop, drive and deliver an integrated and effective digital and corporate marketing strategy

Main Responsibilities

• Create and manage the Corporate and Brand website platforms to support corporate strategy. This to include participating effectively as a member of the SKOO and Kebo project teams in whatever capacity is required.
• Complete and maintain corporate identity guidelines and templates.
• Create and manage comprehensive brand sites on the Kentico platform as required using a mix of copy, illustration, photography and video as appropriate. Include practical ‘how to’ information.
• Write marketing copy for corporate and allocated brand websites, optimised for SEO. Maintain activity on those websites, analyse web traffic and produce monthly reports.
• Create and implement web and paper PR communication as necessary
• Create and maintain appropriate social networking channels to support online marketing campaigns for allocated brands.
• Supply materials to the SKOO database as required e.g. product information and photography.
• Support ECOM sales team and customers with appropriate marketing meeting to help drive sales of allocated brands online.
• Develop online catalogue and user-friendly interface for customers to download digital assets such as product information, photography, dimensions etc.
• Seek out and propose opportunities for effective online marketing campaigns that will increase awareness of the corporation and brands as well as increasing the distribution and sell through of products.
• Attend sales meetings, conferences, product launches, project team meetings and conference calls as required.

• Participate effectively with all colleagues in the marketing and development & sourcing teams, assisting with the creation of brand/expenditure plan, sharing knowledge, assisting with brands, new product development and associated tasks as required by the business and considering the resources and knowledge base available to meet necessary deadlines.
• Participate effectively in cross functional teams as required by the business. Champion specific projects which cross all brands as appropriate.
• Undertake any other tasks as required from time to time.

Measures of Performance

• Alignment with the company Values and Customer Service Competencies

• Quality of web design and other digital marketing material
• Quality of hard copy materials
• Quality of ECOM representation of the company’s brands.
• Accuracy, timeliness and quality of results reporting
• Achievement of Quarterly Priorities and KPIs

Standards

• To take an enthusiastic, pro-active approach to the job, identifying and recommending better, more cost-effective ways of approaching tasks and/or achieving individual and departmental objectives
• To take responsibility for developing personal knowledge and skill base, in particular a comprehensive knowledge of the company’s product range, departmental procedures, Kentico, SKOO, Prelude and Microsoft Office Suite
• To communicate effectively with customers and colleagues at all levels, via all mediums
• To be an effective member of the departmental team, maintaining a flexible approach to each working day
• To maintain a cheerful and positive mind-set at all times
• To complete allocated tasks to the required standards with a minimum of supervision
• To maintain confidentiality of Company and customer information at all times
• To maintain excellent timekeeping and attendance
• To maintain a smart appearance