Digital Advertising Specialist (Web)

10 August 20222022-08-10
x
£34,000-£38,000
LinkedIn ShareShare

Are you a Digital Advertising professional? We have a great role working with our client where you can either be based at their Dorking head office or their office in Battersea, London.  They offer hybrid working together with other great benefits and a great team!

Your Role on the Team:

Our client are big believers that It’s what’s inside that counts. This means we celebrate good people who do great things, we design & craft leather accessories that are made to last, and we’re dedicated to creating smart accessories that protect the things you really care about. We’re a fast-growing company full of fun, talented & ambitious people, and we’re on the hunt for more to join us.

Responsibilities:

  • Ultimately responsible for the smooth sailing of all our website advertising, ensuring our budgets, bids, targeting & conversions are exactly where we need them to be
  • Day-to-day management of all website advertising campaigns & platforms across all marketplaces in the UK, Germany, and USA, including Google Search, Google Shopping, and our growing paid social channels.
  • Development & evolution of advertising strategies for each platform, as well as an overarching plan to keep them seamlessly integrated
  • Manage performance reporting for all website digital advertising channels, ensuring issues are escalated and KPIs are met
  • Deliver all advertising campaign development for new website marketplace launches and new product launches within existing markets
  • Carry out thorough & expansive keyword research, filtering these keywords as necessary to ensure all budgets are tailored to the keywords that deliver the best results
  • Manage all Google Merchant Centre feeds, and organic Google Shopping placements in search
  • Implement advertising automation processes where necessary/appropriate to ensure your time is spent efficiently without losing control over important decisions
  • Take on a leading role within the Company’s multi-channel advertising team, providing support where needed and offering guidance on cross-channel best practices
  • Collaborate with the rest of the marketing team to ensure the clicks we earn convert as effectively as possible
  • Constantly innovate within the digital advertising space, investing in new platforms, technologies & opportunities to keep us at the cutting edge

Essential skills and knowledge:

 

  • Performance advertising strategy & implementation
  • Bid management, budget management & knowledge of advertising algorithms
  • Fluent in written and spoken English
  • Proficiency in Microsoft Excel/Google Sheets
  • Working knowledge of Google Merchant Centre &Google Ads Manager
  • Working knowledge of Facebook Business Manager & Shopify is desired but not essential